ACQUISITION ADVISOR – SPRING 2009

Names in the News’ Acquisition Advisor is your expert source for acquisition trends and cutting edge mailing strategy. Our inaugural edition covers all of 2008 and reflects results from more than 40 mailers in a wide range of markets, who mailed more than 110 million pieces, converted more than 750,000 new donors and made $23.4 million in revenue.

Within these pages, we address key response metrics and trends, mail timing and volume, list usage and testing, modeling and zip testing, online giving, and more. Our recommendations provide you with strategy you can implement now to improve campaign performance.

View actionable results, analysis, and mailing recommendations based on a broad mailer base and our many collective years of list planning now.

Click here for NIN’s Spring 2009 Acquisition Advisor.